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Thinking Like Your Editor: How to Write Great Serious Nonfiction--and Get it Published
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From Publishers Weekly
Two years ago, Betsy Lerner's The Forest for the Trees: An Editor's Advice to Writers offered an editor's-eye guide to aspiring writers of nonfiction. Now come Rabiner, former Basic Books editorial director turned agent, and her husband, Fortunato, a freelance book editor and writer, covering some of the same territory, but also breaking new ground. Wannabe authors might be shocked to hear that a fine writing style usually plays only a tiny role in whether a proposal becomes a book. Instead, according to the authors, the freshness of ideas and the size of the potential audience drive the process the first three rules of book publishing, as stated here, are "audience, audience, audience." In part one, on submissions, the authors discuss how to put together a book proposal and, without sounding self-serving, whether to work through an agent or go solo. In part two, they move to the writing process. Especially welcome here is their discussion of research undergirding all writing: authors and publishers, they note, sometimes become too lax about accuracy in nonfiction. Part three discusses how authors and editors (both in-house and freelance) can work together well. They offer a necessary tonic in advice about the importance of establishing a good relationship with the editor from day one that includes an author understanding that the editor's world doesn't revolve around one book. A sample proposal accompanied by a sample chapter round out the book nicely. Hopeful writers will be the primary audience for this title, and they will find useful advice on every page, but a secondary audience could include avid consumers of nonfiction who want to understand why some ideas reach book form while others do not. Copyright 2002 Cahners Business Information, Inc.
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From Library Journal
Rabiner, a former editorial director at Basic Books, and freelance editor Fortunato are now partners in the Susan Rabiner Literary Agency. Their book (like their agency) targets those who write serious or scholarly nonfiction but hope to reach a wide audience. They begin with the usual fantasy sequence, leading readers through a discussion about which publisher they should select for their work university press or other. The book then explains in detail why authors must do research and present balanced arguments in their writing and why they must also have tangible credibility but write with a sense of narrative to appeal to a wider audience. These are basics, stress the authors, that must be mastered before an aspiring writer can hope to start speculating about how to spend the advance. The authors advise writers to approach editors first and give tips on how to do so; agents, they explain, are readily acquired in the wake of success. Better than average, this title mostly avoids feeding fantasies in favor of detailing necessities. Robert Moore, Parexel Intl., Waltham, MACopyright 2002 Cahners Business Information, Inc.
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Product details
Hardcover: 320 pages
Publisher: W. W. Norton & Company; 1 edition (February 2002)
Language: English
ISBN-10: 0393038920
ISBN-13: 978-0393038927
Product Dimensions:
6.5 x 1.1 x 9.6 inches
Shipping Weight: 1.3 pounds (View shipping rates and policies)
Average Customer Review:
4.7 out of 5 stars
80 customer reviews
Amazon Best Sellers Rank:
#726,646 in Books (See Top 100 in Books)
I have always wanted to write a book, but have had difficulty in finding a subject for which I was both knowledgeable and passionate, and which has not been covered by other writers. I finally came up with a great topic this summer. It was one of those moments where the goal suddenly seem crystal clear, but I did not know the path to reach it. I was prepared to pursue the self-publishing route. However, I felt my subject was an important one that deserved more "professional" respect and visibility than might be garnered by a self-published book.I knew I would have to write a book proposal. As a novice author, I had no idea about the mechanics of the proposal process and how to maximize my chances of success. I researched several books on Amazon, and "Thinking Like Your Editor" seemed to fit my requirements precisely.It was a good choice. I very much appreciated the authors' approach. This book provided the "tough love" necessary to ensure that I was very focused on what I wanted to say. It was also reassuring to read that I didn't have to have everything figured out before submitting a book proposal - that in fact is was better NOT to have gone too far down the writing path before submitting the proposal.This book offers excellent tips on how to write effectively. It contains many illustrative examples of writing that misses the mark, and suggestions for how to improve your impact. Finally, I like that the book emphasizes the importance of narrative even in non-fiction. You're not writing a term paper or dissertation. A book needs to tell a compelling story, which many technical writers forget. That advice helped me hone my approach to my subject.I found a potential publisher through research on the web, looking up publishers of books in topics related to the one I wanted to write. I filled out their application. I also appended a detailed table of contents using the format suggested in "Thinking Like Your Editor," even though a table of contents was not called for in the application process.I submitted my application on a Monday, and on Friday that week, I got an email that my proposed book would be an excellent fit in this publisher's series on Space Exploration. I had a contract within two weeks.I highly recommend the book for anyone who is seriously interested in getting a book published. Even if you decide to self-publish, the advice in this book will be invaluable in helping you write a book that people will want to read. You still have to do all the heavy lifting, but this book gives you a plan for achieving your goals.Thank you to Alfred Fortunato and Susan Rabiner for putting me on the path to finally writing that book I've always wanted to write!
I bought five books to help me write a book proposal:"How to Write a Book Proposal, 3rd edition," by Michael Larsen"78 Reasons Why Your Book May Never Be Published & 14 Reasons Why It Just Might," by Pat Walsh"The Forest for the Trees," by Betsy Lerner"The Complete Idiot's Guide to Getting Published, 4th edition," by Sheree Bykofsky and Jennifer Basye Sander"Think Like Your Editor," by Susan Rabiner and Alfred FortunadoThe worst was "How to Write a Book Proposal." This book felt like a bad date, like I wanted to wash my hair after reading it. The intent is to teach you to be an "Authorpreneur (r)." Yes, Larsen has registered this word. You'll learn such gems as everyone has 250 friends, and each of them has 250 friends, so you can "spread the word" about your book to more than 62,000 people by e-mail. I think there's a word for that -- spam. Larsen also says to include your promotion plan in the book proposal, including pushing "the paperback edition as hard as you can" when it's published a year after the hardcover edition. I'm not an agent or editor, but I'd think that an agent would giggle quietly to themselves if you were so presumptuous as to include a marketing plan for the paperback edition. (To the author's credit, he doesn't say you should suggest which actor should play the main character in the movie version of your book.) Then there's the chapter about including illustrations and cover art. Excuse me, I thought the editor and art director develop the cover art? I can't imagine creating the book cover to include in the proposal. And the author recommends including a "surprise," such as a baby shoe with a note saying "Now that I have a foot in the door." The book has one good piece of advice: pick a good title. For example, "How to Write a Book Proposal" is a title that will make 100,000 aspiring writers buy your book, regardless of how awful the book is."78 Reasons" was good. Some sections are wrong, such as #38 and #39, which correctly advises against paying for a vanity press to publish your book but confuses this with self-publishing. I've successfully self-published two books, and unsuccessfully self-published one book. The correct answer is that if you have a niche book in a niche market you know well, self-publish. Self-publishing mass market books is a recipe for disaster. Some of the advice is excellent, such as #16, about "killing your little darlings" (a scene you think is brilliant, that you build the rest of the book around). While most of this book is sound advice to a novice writer, as an experienced writer I didn't learn anything new."The Complete Idiot's Guide" covers the entire process from thinking of an idea through book proposals, book contracts, publicity tours, etc. It's a good overview but each chapter is too short. You'll need to buy another book about book proposals, etc. I'm keeping my copy as a reference to turn to occasionally but it's not the last word."The Forest for the Trees" starts with six essays about writing, with topics such as alcoholism, self-promoting poets (starting with Walt Whitman), the childhood of famous writers, writers who are too successful too young, etc. These are interesting reading. The second half of the book is essays about publishing, starting with literary agents. One paragraph describes the plethora of surprise gifts writers include with their query letters. She's received baby shoes, presumably from readers of Larsen's book. She says: "Please resist the temptation to do any of these outlandish things...a simple, dignified letter with a clear statement of your intent and credentials will win more affirmative responses than any gimmick or hype." If you read Larsen's book, read Lerner's book as the antidote. The next essays are about dealing with rejection, the life of editors, what writers want from editors, how book covers are designed, book titles selected, etc. This book is descriptive, not proscriptive, so you'll learn how the world of books operates, if not be told how to write a book and get it published. I enjoyed the author's "voice" and I recommend this book.The best book is "Thinking Like Your Editor." The first half of the book is about preparing your book proposal. Unlike the other four books, reading this book made me completely rewrite my book proposal. The author begins by emphasizing the three most important things about a book: audience, audience, and audience. Who is going to buy your book? Not who might be sort of interested in your book, but who will feel that he or she must read your book. I'd thought about this before, but reading Rabiner's book made me think lucidly about this. She then walks you through the elements that must be in a book proposal, such as your thesis, or what makes your message unique and new and challenging; why is now the time to publish this book; and why are you the person most qualified to write it. The second half of the book is about writing your book, including the importance of narrative tension in non-fiction writing, and of presenting a balanced "argument" to make your views more convincing. The other four books made me say, "uh-huh, uh-huh" and not do anything. Rabiner's book made me spend several days working on my proposal. (My 2003 paperback copy has the typos corrected.)
"Thinking Like Your Editor: How to Write Great.....l"I've read this important book by Rabiner and Fortunato twice, underlined practically every page and am circling for my third run of reading it again. Of all the books one can have for a writer wishing to publish, this is the tome of tomes. It is daunting, at times humorous, but most important contains the exquisite advice of a person who knows. Susan Rabiner has years of experience in publishing and editing. This book is not a quick read and a feel good light piece. It is clearly an important book to have for both research and how to, and to dispel the myths of publishing. It should NOT collect dust on the shelf but be embraced, frankly, daily during the challenging process of readying a book for market.
Excellent book that focuses specifically on writing a non-fiction book and preparing it for publishing. It's written from an editor's point of view(as the title tells you) and also from the perspective of a literary agent, so it has a lot of inside information, you might say. It's written from the point of view of the standard publishing house/author relationship, as of its publication date, so is less geared towards the growing self-publishing market. But believe me, it is invaluable for people pursuing that route too. Perhaps even more valuable since they likely will not have the added advantage of encountering an editor's point of view, in terms especially of aiming for a particular market. I've got a good deal of insight form it already that has changed my intentions somewhat. I've just about finished reading it, and will go back and read several parts again. That's how useful I judge this book to be.
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